The Hefner Group was formed in early 2018 when Cole Hefner purchased two other insurance offices: the Hilltex Insurance Group located at Holly Lake Ranch and the Tyler and Longview offices of the Watkins Insurance Group.  The new entity was established to provide insurance services in every discipline the industry offers: annuities, auto, commercial, home owners, farm and ranch, group life, individual life, group health, individual health, long term care and Medicare supplements.



As an independent insurance agency, the mission of Hefner Group is to serve our clients better by offering a wide range of products, services and expertise without bias toward one carrier or one product. Instead, we analyze your insurance needs and develop a risk management plan that includes insurance as well as a variety of risk management techniques to help you mitigate the risks you face, thereby protecting your assets.